Job Summary:

• Develop and execute a comprehensive strategy to support sales revenue targets.

Duties/Responsibilities:

• Build revenue-producing marketing programs in multiple channels, including email marketing, lead syndication marketing, and social media.
• Conduct testing and optimization efforts to increase the efficacy of campaigns.
• Create and maintain reporting and present findings to leadership.
• Own and manage monthly lead generation budgets.

Qualifications:

• With more than 3 years of experience in marketing, preferably with business services.
• Proven expertise in effective, predictable lead generation for inside sales teams.
• Proficiency in SEM, email marketing, SEO, display and social media advertising, and affiliate marketing.
• Experience with content marketing strategy and best practices, ideally for downloadable guides and other resources, webinars, infographics, and web tools.
• Strong data evaluation skills with the ability to extract and interpret data from various sources to drive creative marketing solutions.
• Experience working with Salesforce.com and marketing automation systems, preferably Adobe Marketo.
• Ability to develop a strategic marketing plan and manage a budget.
• Strong communication skills, including copywriting, presentation skills, and negotiation.
• Ability to effectively interact and collaborate with all levels of management, sales teams, and other employees.
• Please submit two to three marketing writing samples (e.g., emails, white papers, ad copy) with your resume.