Channels: Where Travellers Reach Airline Companies

The travel and hospitality industries have faced significant challenges recently, with airlines weathering particularly difficult circumstances. Many consumers had to adapt their plans, opting for domestic travel or canceling their trips altogether. However, as the industry shows signs of recovery, the TP Business Insights Lab conducted a comprehensive analysis of customer preferences and expectations from airline companies across 16 countries. This research aims to understand how these preferences have evolved in response to the shifting landscape and to help airlines better serve their customers in a brighter, more promising future.