At TP, we solidify our commitment to innovation and placing customers at the heart of every strategy.
Frost & Sullivan has recognized our achievements, awarding TP with a 2025 Market Leadership Award in the Malaysian Customer Experience Management (CXM) Services Industry. This recognition highlights organizations that consistently lead their markets, adapting to new challenges and customer expectations.
This award is a testament to TP’s remarkable growth in Malaysia, as well as our unwavering dedication to CX excellence and continuous innovation in a changing business landscape. Frost & Sullivan’s recognition also showcases how the company has balanced sustainable growth with technological innovation and people-centric strategies.
TP began its remarkable journey in Malaysia in 2017 with a modest operation, supporting a single European gaming company from one site in Penang. With the country’s stable economy and ideal positioning in the global markets, Malaysia became central to TP’s Southeast Asian operations.
Since then, TP has achieved extraordinary growth in Malaysia, expanding from one site to three facilities in Penang and two in Kuala Lumpur following the strategic acquisition of Majorel. Over the years, the company has scaled its workforce dramatically, boasting a diverse team speaking over 25 languages and dialects. Its strong multilingual capabilities have positioned TP as a leader in delivering highly tailored and localized solutions for clients in more than 170 markets globally.
TP’s strong focus on adapting to client-specific needs has strengthened TP’s position in the Malaysian market and cemented its status as a critical driver of the company’s global operations.
What sets TP apart is its commitment to personalized, multilingual CX solutions. The company’s cultural understanding and ability to cater to diverse audiences make it a preferred partner for businesses aiming to connect meaningfully with customers worldwide. TP’s expertise in CX strategy spans everything from designing full customer journeys to utilizing customer insights for optimized engagement.
“TP Malaysia’s success is built on a dual focus on operational scalability and human-centric service. Today, it is a strategic hub for its marquee clients needing to expand their CX across borders with multilingual assistance,” stated Krishna Baidya, Senior Director, ICT Practice at Frost & Sullivan.
Congratulations to our teams in Malaysia! #ProudtobeTP
Other impactful stories