Driving Growth Across Europe: The Power of Multilingual Services for Automotive Brands

Expanding into the European market offers great potential for automotive brands but also presents unique challenges, especially in bridging cultural and language gaps. TP empowers leading automotive brands to overcome these challenges by centralizing customer support into streamlined, multilingual command centers. This approach enables faster decision-making, ensures consistent service, and keeps brands ahead with the latest technological advancements in this competitive region.

Why Centralized Command Centers Give Automotive Brands the Edge

By consolidating a variety of languages into one multilingual command center, we help automotive brands eliminate inefficiencies, scale teams faster, access wider sourcing markets, enter new regions, enhance customer satisfaction, and build trust by enabling communication in native languages. The Multilingual Hub solution ensures consistent, high-quality customer experiences by simplifying performance management, streamlining oversight, and improving data handling.


Additionally, TP's centralized command center offers unmatched agility, enabling rapid deployment of AI tools and seamless testing of innovations across Europe. By leveraging the power of AI and Emotional Intelligence (EI), we help brands optimize customer interactions and ensure faster and more empathetic responses that build lasting loyalty. This allows faster market expansion and streamlined decision-making, enabling brands to remain flexible, competitive, and ready for growth.

Real-World Impact: TP's Multilingual Support in Action

Since 2018, TP has partnered with a global automotive manufacturer to elevate their connected car services with a single multilingual command center. Previously managing multiple customer support centers across Europe posed a significant cost and consistency challenges for the client. The centralized team of 340 customer experts is supporting 23 languages, providing comprehensive support for the infotainment services for vehicles as well as their mobile app on customer’s phones. By consolidating operations, the client significantly reduced cost of ownership for the customer support center while ensuring standardized quality, with TP strict standards for process excellence. On top of that, as our tailored training program reduced the learning curve by 50% (from six weeks to three), resulting in offering consistent quality of the support across markets and a 4% increase in First Contact Resolution. Seasonal support spikes were efficiently managed through Smart IVR and Callback solutions, allowing for scalable, cost-effective responses and a 30% reduction in support volume.

Achieving a 4% increase in Customer Satisfaction, this partnership highlights the transformative power of centralized operations. By streamlining processes and optimizing efficiencies, TP helped the client boost customer loyalty, achieve operational excellence, and adapt seamlessly across Europe.

Making a Difference for Leading Automotive Brands

In today's competitive automotive market, customer experience goes beyond solving problems; it's about creating exceptional, personalized interactions that drive brand loyalty. With TP's multilingual, centralized command center model, automotive brands can maintain consistent service quality, meet their customers' diverse needs, and strengthen their market presence worldwide.

Interested to learn more? Read our e-book to discover how to overcome the challenges of managing multilingual operations: Holistic Solutions for Delivering Multilingual Support.