 |  | At Teleperformance, we understand the nuances of supporting U.S. Hispanics We are all aware of the growing need to capture and service customers from the emerging Hispanic community. The “mega trends” of this growing segment of the U.S. population are both impressive and revealing: |
Over the next decade, the U.S. Hispanic population is expected to grow over 118% versus a 24% growth rate by the general population. Purchasing power of U.S. Hispanics is expected to flourish to $1 trillion by 2010, nearly three times the growth rate of the rest of the population By 2030, the U.S. Latino community is expected to represent over 20% of the documented U.S. labor force.1
In order to build trust and loyalty with Latinos, U.S. companies need to understand the cultural composition of this community. More importantly, companies must be able to support Hispanics on their customer’s terms - with sensitivity to the varying levels of cultural assimilation. Whether the customer is an Acculturated Hispanic (Spanish or English preference) or an Assimilated Hispanic (English preference), companies need to have the cultural and linguistic dexterity to provide solutions that deliver results. Although logic would suggest otherwise, a recent study suggests that Hispanic Identity will continue to grow even as Hispanics live in the United States: At Teleperformance we provide the most flexible Best Shore Hispanic Solutions with Domestic, Nearshore and Offshore Hispanic Capacity to support your contact center needs. Our domestic contact center solution enables clients to deliver their voice and data activity to our point-of-presence (POP) in Texas and connect to our dedicated, redundant private network throughout Central America. Teleperformance’s Hispanic Solution is comprised of: A Deep Cultural Understanding of the U.S. Hispanic Community A Diverse and Scaleable Best Shore Solution Extensive International Experience with U.S. Latinos Best Practices, Highlighted By COPC Compliance A Secure and Redundant Technological Solution
These attributes, along with Teleperformance’s global strength, makes us the ideal partner for companies looking to offer comprehensive and consistent services to multicultural consumers in the United States.
[1] United States Hispanic Chamber of Commerce
[2] McKinsey & Company | |